‘Trends & Future of Direct Marketing’ (Part 2) - PRIMIR Summary
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PRIMIR recently published a new 420-page research study, “Trends & Future of Direct Marketing.” It examines the direct marketing segment and particularly how printed direct marketing channels are faring in light of a host of new non-print direct marketing options. E-mail, Websites, social media, and mobile channels, among others, all pose threats to print.
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