GRAPH EXPO 2006: Binding & Finishing — Binding Agreements
“For us, the trade show is the number one way of generating leads,” Corwin added. “It’s been great here.”
Graph Expo has always proven to be an excellent source of lead generation for Technifold USA, according to company President Andre Palko. And, as the company grows its customer base, Palko relishes the opportunity to meet end users face to face.
“We’ve got fanatical customer loyalty, and it’s always good to see what they’re doing,” he said. “We set high standards for the show, not just the number of leads, but getting high quality ones.”
Palko noted that creasing equipment was generating the most attention at Technifold’s booth, with multiple solutions that can address a number of applications. Being able to do that, he says, is what allows a customer to enjoy a more profitable bindery.
Going forward, Palko points to the PIA/GATF projection that 30 percent of all jobs will be turned around in one day by the year 2010. “With that in mind, our tools let printers reach that market,” he points out.
What struck manufacturers and suppliers was the high volume of foot traffic on Sunday (opening day), a day that’s traditionally viewed as hosting much lower volumes than Monday or Tuesday. Videojet was among the companies pleasantly surprised to be stealing customers away from their TV sets during football season.
“The number one goal is to obtain new customers and lead generation,” remarked Theresa DiCanio, marketing communications specialist. “It’s a nice way to increase awareness with existing customers. There’s a lot of quality competition out there, so we try to reinforce the Videojet brand.”
Videojet promoted its BX6000 series of binary array ink-jet printers, holding an additional booth in the Mailing & Fulfillment Center. DiCanio also stressed the importance of forging partnerships with other manufacturers to create more rounded solutions. With the increasing complexity in the addressing and printing arena, Videojet “wants to show we have the partners to get the job done,” DiCanio said.