TREND OFFSET PRINTING -- An Upward Trend
In the Florida facility, an eight-unit Heidelberg M-600 web press equipped with Autoplate and Quad/Tech International (QTI) closed-loop color control, and a 12-unit Heidelberg V-30 coldset press highlighted the startup.
Nelson notes that Trend Offset was one of the first companies to embrace QTI's closed-loop technology. "We went through a thorough evaluation of their system," he says. "There were various players in the market and we had other peripheral equipment we were utilizing in our plants that came from QTI, so it was natural for us to go with them. That's been a real positive relationship for us."
As Trend Offset stretches toward the $200 million sales mark, Sweetman believes it will be important for the company to continue to further diversify the markets it serves and bolster the roster of products it manufactures, such as newsstand publications—demographic catalogs, business-to-business publications—printed products that can leverage Trend Offset's capabilities.
"With some of the changes that are happening with postal regulations—we're really connected to that with ink-jet mailing services and postal savings that all three facilities provide—we have to be looking constantly at solutions to help our clientele, especially since postal regulations are a moving target," Nelson says.
The company's master plan includes eventually adding more facilities, a move that will naturally be driven based on Trend's high-level customer relationships.
"One remark we've heard from vendors and customers is that we are the 'new' Quad/Graphics," Sweetman says of another independently owned company that grew organically. "I take that as a very nice compliment."