Transcontinental Partners with De Marque to Develop the eBook Market

QUÉBEC—Feb. 4, 2011—De Marque is proud to announce that the printing sector of Transcontinental has chosen its technology platform to provide eBook production and distribution services to its customers in the United States and English-speaking Canada. The two companies have also entered into a business partnership to develop this very rapidly-growing market as quickly as possible.

"By collaborating with key partners, De Marque has for two years now been making a name for itself in the world of e-publishing. We are especially proud of this new partnership with Transcontinental, as it will enable us to implement our business strategy across North America", explains Marc Boutet, president of De Marque.

“We are thrilled to announce our partnership with De Marque," said Jacques Grégoire, senior vice president, Book, Magazine and Catalogue group, Transcontinental Printing Sector. “In an ever changing industry, our customers rely on us to provide them with first class products that address their needs in real time. The technology we are bringing to market adds to our fully integrated digital offering and builds on our business strategy to leverage our Interactive services. With De Marque's award winning product and excellent service delivery, the choice was easy.”

The first American publishers to join the new e-distribution services are expected to appear on the platform in the coming weeks.

About De Marque
De Marque is an international leader in the development of platforms dedicated to digital content. From the world of education to e-publishing, De Marque has developed cutting-edge products available in a hundred countries. It already offers e-book production and distribution services to its customers in French-Speaking Canada. For more information go to www.demarque.com

About Transcontinental
Transcontinental creates marketing products and services that enable companies to attract, reach and build loyalty in their target audience. The Company is the leading printer in Canada and Mexico and the fourth in North America. It is also one of the largest media companies in Canada as the leading publisher of French-language consumer magazines and educational books, and the largest publisher of local and regional newspapers in Québec and in the Atlantic Provinces. Its digital platform also distributes exceptional content through more than 250 websites. Moreover, Transcontinental offers interactive marketing services and products using new communication platforms and based on service strategies and marketing planning, database analysis, premedia, e-flyers, email marketing, customized communications and mobile solutions.

Transcontinental (TSX : TCL.A, TCL.B, TCL.PR.D) has 10,500 employees in Canada, the United States and Mexico. Its 2010 income was estimated at 2.1 billion Canadian dollars. For more information on the Company, please consult its website at www.transcontinental.com.

Source: Company press release.