Transcontinental Has Renewed Agreements Valued at More Than $1.5 Billion
MONTREAL—June 5, 2012—Transcontinental Inc. announced that, since January, it has renewed and expanded six multiyear agreements valued at more than $1.5 billion in revenues with major Canadian retail customers in the food, hardware, consumer goods and pharmaceutical verticals. These customers are both from the client base it added through its Quad/Graphics Canada acquisition and its own long-standing customer base.
These agreements have been extended for periods varying from three to six years and, along with printing services, include flyer distribution through its renowned Publisac in Quebec as well as many other products and services from the organization’s new marketing and media services offerings, such as e-flyers, email marketing, mobile solutions, database analytics, premedia and custom communications.
“These renewals were accelerated by the closing of our Quad/Graphics Canada Inc. transaction,” said François Olivier, president and CEO. “They are a testament to the strength of our customer relationships and the confidence customers have in our ability to execute their integrated marketing communication programs, the quality of our state-of-the-art national printing platform and of our flyer distribution network, the reach of our national media properties and the success of our strategy to expand our product and service offering into new marketing and communication services.
“ In fact, our customers are convinced, as are we, that we can help attract, reach and retain their customers by ramping up the use of our new marketing services over time, in response to consumers’ changing needs. We are delighted to have extended and expanded our partnerships with them as they provide a winning combination: higher marketing ROI for our customers and more revenue streams in our new marketing products and services offering, in line with the pursuit of our transformation,” Olivier added.
TC Transcontinental creates marketing products and services that allow businesses to attract, reach and retain their target customers. The Corporation is the largest printer in Canada and the fourth-largest in North America. As the leading publisher of consumer magazines and French-language educational resources, and of community newspapers in Quebec and the Atlantic provinces, it is also one of Canada’s top media groups. TC Transcontinental is also the leading door-to-door distributor of advertising material in Canada through its Publisac network in Quebec and Targeo in the rest of Canada. Thanks to a wide digital network of more than 3,500 websites, the Corporation reaches over 18.7 million unique visitors per month in Canada. TC Transcontinental also offers interactive marketing products and services that use new communication platforms supported by marketing strategy and planning services, database analytics, premedia, e-flyers, email marketing, custom communications and mobile solutions.