Transcontinental Deal Expands Digital
MONTREAL–Transcontinental Inc. has acquired Rastar Inc., a Salt Lake City-based direct marketing company that specializes in variable data digital printing and interactive database marketing. Rastar is a $50-million-a-year performer that counts a number of Fortune 500 companies among its clients. Transcontinental expects Rastar to help expand its integrated marketing services offering and enable its customers to achieve optimum returns on their marketing campaigns.
“When you combine Rastar’s thought leadership in interactive database marketing with Transcontinental’s vision and scope, we are only just beginning to explore the potential of the integrated marketing services we can now offer our clients,” notes François Olivier, president and CEO of Transcontinental. “Building on the acquisition of Rastar, we have a unique opportunity to expand our variable data digital printing capabilities.”
Rastar’s roughly 350 employees will become part of the Marketing Products and Services Sector at Transcontinental, led by its president, Guy Manuel.