Transcontinental Acquires Canadian Mobile Solutions Provider Vortxt Interactive
MONTREAL—Nov. 1, 2010—To enhance its interactive marketing solutions, Transcontinental Inc. is pleased to announce the acquisition of Vortxt Interactive, doing business as Vortex Mobile, a leading provider of integrated mobile solutions that help businesses build meaningful consumer relationships. Following the Lipso Mobile acquisition earlier this year, Transcontinental through this acquisition is adding key new services to its marketing solutions offering, namely the capacity to design and implement end-to-end marketing campaigns using mobile and social media channels.
“Every day we work with our customers on analyzing, executing and deploying marketing strategies that are built on personalization and new communication platforms,” commented Christian Trudeau, President of the Marketing Communications Sector. “The acquisition of Vortex Mobile fits in perfectly with this approach. It will enhance our centre of excellence in mobile marketing solutions and confirm our leading position in the interactive marketing solutions offering.”
Brady Murphy, co-founder and CEO of Vortex Mobile, added: “Transcontinental’s vision was a key factor in our decision. Its service offering is very attractive and Transcontinental’s management understood the importance of including mobile and social media in their marketing solutions and making it a priority. Vortex customers can now make use of Transcontinental’s expertise in campaign metrics and data analytics to optimize their marketing campaigns.”
Adrian Schauer, co-founder of Vortex Mobile, said: “When we started this business in 2004, mobile marketing was a promotional tactic added as an afterthought to media campaigns. Over the past six years we’ve seen mobile and social media become an indispensable part of customer engagement and CRM. It’s a real validation of our vision to now sit alongside Transcontinental and help to build on their market leadership position in CRM data analytics, and customer engagement.”
Transaction information and price were not released. Starting today, the 37 Vortex employees and Brady Murphy, co-founder of Vortex Mobile, will be joining the 900 employees in Transcontinental’s Marketing Communications Sector. Murphy’s position will be Vice President, Sales, Mobile Solutions.