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Top Vendors Embrace New 2014 PODi AppForum Format

December 6, 2013
ROCHESTER, NY—December 6, 2013—PODi, the Digital Printing Initiative, has morphed its annual AppForum digital printing conference into the “how-to” thought leadership event for sales, implementation and operations personnel. Like prior years, there will still be a track focused on how to sell innovative digital applications. This year, however, AppForum will also have a track designed for solutions architects on how to profitably deliver multi-channel marketing and other digital solution services. And, AppForum 2014 introduces a new production track for operations managers to learn how to define and implement automated workflows to increase efficiency and profitability.

"This year’s how-to focus, the additional tracks, and our delivery approach involving more workshops, demonstrations and PowerPoint-free sessions, will appeal to more departments in our traditional attendee companies, as well as to print services providers who have historically not attended AppForum," said Dave Erlandson, general manager of Caslon and PODi. Top industry printing, workflow and solutions vendors agree. Canon USA, Konica Minolta Business Solutions USA, Ricoh, and Xerox have all signed up as Gold Sponsors. FujiFilm North America and PrinterPresence have signed up as Silver Sponsors. AccuData Integrated Marketing, Avanti, and PTI Marketing Technologies are at the Bronze level. Some additional vendor participation slots are still available with sponsorship information at

It is important to note that the unique essence of AppForum is strengthened by these changes. The powerful content, the networking opportunities, the full two-days of sessions and keynotes, the day of pre-conference intensives, and the casual, open and fun atmosphere synonymous with PODi AppForum in Las Vegas are all still there. "Imagine what will happen when the workflow brain trust from all the top vendors is brought together with the most innovative services providers in the industry,” mused Greg Cholmondeley, workflow analyst for PODi and Caslon. “AppForum 2014 will do that in how-to workshops, demonstrations and panels where information is shared as well as in small, casual groups where new ideas are born."

Erlandson also added: "We welcome all of our sponsors and are excited to be able to offer AppForum attendees such a wide range of expertise and cutting edge technology at this year's show." PODi’s AppForum is a three-day educational digital printing conference, featuring over 30 sessions, keynote presentations by top innovators, a full day of Pre-Conference Intensives, networking opportunities and a Vendor Fair. Tracks include Sales Strategies, Solution Workflows and Production Workflows. AppForum attendees enjoy one full day of Pre-Conference Intensives, along with two days of interactive educational sessions, lively panel discussions, keynotes from industry thought leaders, a uniquely open atmosphere, and the most productive networking they’ll do all year.

Register now as early bird pricing is in effect until December 31, 2013. The 2014 AppForum digital printing conference will occur March 31 to April 2, 2014, at Caesar’s Palace in Las Vegas. For more information on the 2014 AppForum, visit Follow PODi on Twitter, LinkedIn, Facebook. The AppForum is produced by Caslon.

About the AppForum
The annual AppForum is the only digital printing conference dedicated exclusively to marketing applications powered by digital print with a truly independent, vendor-neutral, unbiased agenda. All of PODi’s extensive research, resources, industry contacts, and expertise come together once a year to make the AppForum the cornerstone of what’s new and what’s next in digital print applications.

About PODi
PODi is a global, vendor neutral industry initiative with hundreds of member companies, including Executive Board members EFI, Esko, Franchise Services, and Xerox. The organization drives demand for marketing applications powered by digital print & helps members build successful digital print businesses.

About Caslon
Caslon helps companies leverage digital media and technologies, especially relevant direct mail and digital printing. Caslon generates industry research, creates content, tools, and business resources for solutions providers including the Foundry sales enablement system. Caslon is the management company of PODi and produces the annual PODi AppForum.

Source: PODi.



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