2011 Hot Markets : Demand for Print to Rise
What follows is Vincent Mallardi’s look at the top 25 industries and markets that printing company salespeople could pursue in 2011.
In his article from 2011, Mallardi noted that seven of the Top 25 categories would demand 4% to 8% more print in 2011, while the remaining 18 would level or reduce print spends.
“The four principal products will be smart-and-green packaging, very large-format digital/screen, interactive litho/digital direct response and cross-media combinations of every variety,” said Mallardi.
It’s interesting to read this outlook and see how it compare’s to what some of the top industries and markets are today.
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Vincent Mallardi, C.M.C. is a Certified Management Consultant in the paper, printing and converting industries, and is an adjunct professor in economics. For the complete listing of all 1,500 of the largest print buying entities, including addresses and phone numbers for all 50 states, contact him via email at firstname.lastname@example.org