IWCO Direct Adds Trio of Barcode Sorters to PA Plant
CHANHASSEN, MN—Direct marketing solutions specialist IWCO Direct has installed three Siemens Paramount delivery barcode sorters at its Hamburg, PA, facility. The installation brings the total to five delivery barcode sorters at the facility, which help customers reduce postage costs by commingling mail into common mail trays and are designed to sort the most difficult mail pieces required by today’s leading direct marketers.
This installation is the next phase in creating a common production platform across IWCO Direct’s national footprint to allow customers to leverage its volume and postal strategy to maximize postage savings, according to IWCO Direct President and CEO Jim Andersen.
“With postage costs a continuing concern for direct marketers, we remain committed to having the best and most sophisticated postal strategy in the industry,” Andersen said. “The installation of these Siemens Paramount delivery barcode sorters shows our focus on providing customers not only with the lowest postage costs, but more predictable in-home delivery dates and increased response rates for their customer acquisition, loyalty and engagement programs.”