The YGS Group Restructures, Launches Marketing Services Group
YORK, PA—Feb. 6, 2012—Previously offering eight key disciplines of graphic arts services, The YGS Group has been restructured into three divisions: print operations, publishing solutions, and marketing services. The company took this step as a natural progression in its evolution from a printing company to a Total Solutions provider.
Formerly known as creative services, the marketing services division expands YSG’s offering to include a group of marketing professionals, graphic designers, information systems developers, and Web professionals who offer all the services of a traditional advertising agency. From strategic planning and market research to campaign development, design, and Web integration, the company has the marketing expertise to support the needs of its clients.
“We plan to aggressively expand marketing services in 2012 and have invested in the talent to support our sales goals,” stated Jim Kell, owner and CEO of The YGS Group.
Print operations and publishing solutions provide services that remain unchanged. Print services include printing, finishing, and fulfillment. Publishing services include content management, editorial, events and media sales.
About The YGS Group
The YGS Group is an organization focused on communication strategy and implementation. Comprised of three primary disciplines; marketing services, publishing solutions, and print operations, The YGS Group functions as a full-service advertising agency, a revenue-generating service provider for publishers and an award-winning print house.
Source: The YGS Group.