The Wyoming Tribune-Eagle Soars With a $14 Million Expansion and a New MAN Roland Uniset 75
March 2007
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CHEYENNE, WY—March 1, 2007—“This is a substantial commitment on the part of our company that will allow us to provide a higher quality product to our advertisers, commercial printing customers and our readers, all with less waste and greater efficiency.”
That’s the word from L. Michael McCraken, President and Publisher of the Wyoming Tribune-Eagle (WTE), in announcing a $14 million expansion of his company’s headquarters and production center in Cheyenne. The upgrade is scheduled around the installation next winter of a new UNISET 75 press from MAN Roland.
“As our market has grown, so have the needs of our customers,” McCraken says. “The purchase of a new printing press is a very large expenditure, but the owners of the newspaper recognize the importance of keeping our production facilities up to date and competitive.”
With circulation of about 16,500 daily and 18,500 Sunday, the family-owned Tribune-Eagle is Wyoming’s second-largest daily newspaper and its largest locally owned newspaper. While its main audience resides in Cheyenne’s Laramie County, the paper also is distributed throughout southeast Wyoming, and into western Nebraska. The Tribune-Eagle also publishes the 6,000+ circulation Laramie Daily Boomerang and operates a booming commercial printing operation.
Ron Sams, Vice President of Newspaper Sales at MAN Roland Inc., says the new press will improve all aspects of WTE’s business: “It’s a privilege and a pleasure to be working with newspaper professionals who not only can identify opportunities to grow, but have the knowledge and experience to capitalize on positive trends in their marketplace.”
A Colorful Change
Advertiser demand for more and improved color was one of the main reasons behind WTE’s purchase of the new UNISET, which is scheduled to arrive in January and be commissioned by the summer of 2008.
“Currently we run out of color capacity on Friday, Saturday and Sunday throughout the year,” says Scott Walker, Vice President of Marketing and Operations. “Each year this trend starts earlier in the season. With the UNISET press, we not only increase our capacity to put full color on every page, but with the improved technology, the reproduction, brightness and clarity will make photos, advertising and design features jump off the page.”
WTE’s current press is a vintage Goss that can print only eight of its 32 broadsheet pages in full color. “Our paper usually is 20-36 pages and we typically run 35 pages of full color per week, most all of which are full pages,” Walker reports.
That’s the word from L. Michael McCraken, President and Publisher of the Wyoming Tribune-Eagle (WTE), in announcing a $14 million expansion of his company’s headquarters and production center in Cheyenne. The upgrade is scheduled around the installation next winter of a new UNISET 75 press from MAN Roland.
“As our market has grown, so have the needs of our customers,” McCraken says. “The purchase of a new printing press is a very large expenditure, but the owners of the newspaper recognize the importance of keeping our production facilities up to date and competitive.”
With circulation of about 16,500 daily and 18,500 Sunday, the family-owned Tribune-Eagle is Wyoming’s second-largest daily newspaper and its largest locally owned newspaper. While its main audience resides in Cheyenne’s Laramie County, the paper also is distributed throughout southeast Wyoming, and into western Nebraska. The Tribune-Eagle also publishes the 6,000+ circulation Laramie Daily Boomerang and operates a booming commercial printing operation.
Ron Sams, Vice President of Newspaper Sales at MAN Roland Inc., says the new press will improve all aspects of WTE’s business: “It’s a privilege and a pleasure to be working with newspaper professionals who not only can identify opportunities to grow, but have the knowledge and experience to capitalize on positive trends in their marketplace.”
A Colorful Change
Advertiser demand for more and improved color was one of the main reasons behind WTE’s purchase of the new UNISET, which is scheduled to arrive in January and be commissioned by the summer of 2008.
“Currently we run out of color capacity on Friday, Saturday and Sunday throughout the year,” says Scott Walker, Vice President of Marketing and Operations. “Each year this trend starts earlier in the season. With the UNISET press, we not only increase our capacity to put full color on every page, but with the improved technology, the reproduction, brightness and clarity will make photos, advertising and design features jump off the page.”
WTE’s current press is a vintage Goss that can print only eight of its 32 broadsheet pages in full color. “Our paper usually is 20-36 pages and we typically run 35 pages of full color per week, most all of which are full pages,” Walker reports.
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