The UPS Store and USPS Team Up to Promote Direct Mail Use by Retailers
SAN DIEGO—Sept. 22, 2011—The UPS Store and the U.S. Postal Service (USPS) are working together to provide small businesses with a new, cost-effective direct mail program.
By identifying geographic areas by city, neighborhood or a specified distance from their businesses, the USPS’ Every Door Direct Mail-Retail (EDDM Retail or EDDM-R) service allows small businesses to advertise to every delivery address in their target markets without the need for a mailing list.
“When it comes to marketing, it is important for small businesses to make it local,” said Stuart Mathis, president of Mail Boxes Etc., franchisor of The UPS Store. “By working with the U.S. Postal Service, The UPS Store franchise network now provides one convenient destination for the small business community to effectively and efficiently communicate with their target audiences.”
The EDDM-R program allows small business customers to work with their local The UPS Store center to print and distribute high-quality direct marketing pieces to every address in a designated neighborhood.
“With the assistance of their local The UPS Store center, the customer does not have to worry about the process,” said Tom Bellino, co-owner of multiple The UPS Store franchises in Chicago, who recently completed a 20,000 direct mail piece for Simon’s Shine Shop. “We offer standard sizes, handle the bundling, completion of the documentation and coordination with the local post office.”
And to make print marketing even easier, through Oct. 10, small business owners can maximize their message with “3 FOR ALL,” a The UPS Store promotion giving customers 30 percent off the purchase of three eligible products, including printing on direct mail postcards.
About The UPS Store
With more than 4,700 locations, The UPS Store and Mail Boxes Etc. network comprises the world’s largest franchise system of retail shipping, postal, print and business service centers throughout the U.S., Puerto Rico and Canada. In the United States and Puerto Rico, The UPS Store and Mail Boxes Etc. locations are independently owned and operated by licensed franchisees of Mail Boxes Etc., Inc., a UPS subsidiary. In Canada, locations are independently owned and operated by licensed franchisees of master licensee MBEC Communications, L.P.