Printing Impressions

You will be automatically redirected to piworld in 20 seconds.
Skip this advertisement.

Advertisement
Advertisement
 
 

The Print Council Announces Three New Members

March 2007
Friesens Corporation, Lawton Printing, and Corporate Press Join Organization’s Growing Membership

WASHINGTON, DC—March 22, 2007—The Print Council, a national business development initiative dedicated to promoting the greater use of printing and print media, today announced that Lawton Printing, The Friesens Corporation and Corporate Press have joined the organization’s growing membership. As new members of the Council, these well-regarded printers will be working with other companies to increase demand for printed materials.

Members of The Print Council include commercial printers, paper manufacturers, press, ink and equipment manufacturers, publishers, industry associations, ad agencies, and public relations firms. Through advertising and speaking engagements, The Print Council is a visible and leading advocate of print as an effective marketing and communications medium.

Located in Altona, Manitoba, Canada, Friesens Corporation has grown to become a multifaceted enterprise employing over 600 people with Book, Yearbook, Web, Retail and Fastprint divisions. Friesens Corporation prides itself on the basic principles of its founder, contributing heavily to the local community both in terms of employment and corporate donations and sponsorships. “If we don’t look after ourselves as an industry, nobody will,” remarked David Friesen, CEO, Friesens Corporation. “We believe all printers should come to the support of printing and demonstrate to everyone what a valuable resource it is.”

Spokane-WA based Lawton Printing is independently owned and under the leadership of Laura Lawton-Forsyth, president and one of the family’s 4th-generation members employed by the corporation. Lawton has diversified into four separate divisions: Commercial Printing, File-Ez Folder, Inc., Lawton Publications, and The Index Tab Division. “Our company has always been actively involved with local and regional trade associations,” commented Ray Lawton, Chairman of the Board of Lawton Printing. “It seems to us that the entire industry needs to promote itself so that everyone understands the impact the print industry has upon society.”

With over 50 years experience in print and communications, Landover, MD-based Corporate Press is the employee-owned flagship of the print communications companies of Corporate Press, Inc. They are a solutions provider of graphic communications, which includes customized direct mail pieces, corporate newsletters and its newest eCorporate printing solutions, designed to make re-orders easy. “I believe that all of us in the printing industry have an obligation to encourage the use of print,” said Michael Marcian, Sr., Chairman of Corporate Press. “The Print Council provides a terrific forum for all of us to develop a strong, singular message.”
 

SPONSORED CONTENT

MORE ON SALES & MARKETING >>

FROM THE BOOKSTORE

(PDF DOWNLOAD)

Who’s not talking about QR codes lately? Since appearing on the US marketing scene two years ago, QR codes have revolutionized the way businesses promote their products and brands. So what exactly is this stamp sized, abstract art-looking module? And how can your business benefit from it? <i>Cracking the QR Code</i> outlines <b>how to seamlessly incorporate QR codes into your marketing campaign</b> by explaining:

• How QR codes work and which companies and industries they work for best
• How to implement a marketing strategy for QR codes
• QR code creative best practices
• The future of QR codes and more!

Let <i>Cracking the QR Code</i> teach you how to <b>get a passive prospect to take immediate action</b>. See how QR Codes can <b>successfully transform your marketing efforts and increase traffic to your site</b>. Find out how to integrate QR Codes into your marketing campaign and how to track and measure the results. Learn more about the technology that has revolutionized the way businesses promote their products and brands.  

Read case samples from well-known companies using QR Codes, including: Best Buy, Big Fire Wine, Gap, Calvin Klein, Gap, Home Depot, Time Out New York, World Wildlife Federation, Sibcy Cline Real Estate, and more!

<i>Cracking the QR Code</i> helps you navigate your way through this up and coming technology, which has been labeled the <b>“direct link between print and the internet.”</b> In the past year alone, QR codes have skyrocketed in popularity; first quarter 2011 scan rates increased more than 4,500% over first quarter 2010 rates. With numbers like that, it’s difficult to ignore this rising trend in marketing strategy. Don’t get left behind; order your copy of <i>Cracking the QR Code</i> today to learn how you can apply this tool to your business!

<u>About DirectMarketingIQ</u>
The Research Division of the Target Marketing Group, DirectMarketingIQ (www.directmarketingiq.com) is the marketers’ go-to resource. Publishing books, special reports, case studies and how-to-guides, it opens up a new world to those who seek more information, more ideas and more success stories in order to boost their own marketing efforts. DirectMarketingIQ has unparalleled access to direct marketing data – including the world’s most complete library of direct mail as well as a massive library of promotional emails across hundreds of categories – and producly produces content from the most experienced editors and practitioners in the industry.

<b>Note: You must have Adobe Acrobat Reader in order to read Cracking the QR Code, which is in PDF format.</b> Cracking the QR Code

(PDF DOWNLOAD) Who’s not talking about QR codes lately? Since appearing on the US marketing scene two years ago, QR codes have revolutionized the way businesses promote their products and brands. So what exactly is this stamp sized, abstract art-looking module? And how can your business benefit from it? Cracking...

ORDER NOW

The printing and graphic communications industries are as exciting as they are diverse, and the landscape is constantly changing. This book is an excellent reference tool for students, those new to the field, and for those already in the industry. It will help you keep pace and better communicate with peers - everyone from sales and marketing, to copyediting and design, to prepress, to production, to the bindery, shipping, and warehouse. Glossary of Graphic Communications, Fourth Edition

The printing and graphic communications industries are as exciting as they are diverse, and the landscape is constantly changing. This book is an excellent reference tool for students, those new to the field, and for those already in the industry. It will help you keep pace and better communicate with...

ORDER NOW

 

COMMENTS

Click here to leave a comment...
Comment *
Most Recent Comments: