Printing Impressions

You will be automatically redirected to piworld in 20 seconds.
Skip this advertisement.

Advertisement
Advertisement
 
 

The Print Council Announces GLS Companies and The Hickory Printing Group as New Members

January 2008
WASHINGTON, DC—January 8, 2008—The Print Council, a national business development initiative created to help promote greater use of printing and print media, today announced that GLS Companies and The Hickory Printing Group have recently joined the organization. As new members, the companies will work in concert with other member companies of The Print Council on initiatives to help develop, maintain and expand the market for printed materials.

Members of The Print Council include commercial printers, paper manufacturers, press, ink and equipment manufacturers, publishers, industry associations, ad agencies, and public relations firms. Through advertising and speaking engagements, The Print Council is a visible and leading advocate of print as an effective marketing and communications medium.

GLS Companies is a full-service Integrated Communication SolutionsSM provider based in Brooklyn Park, Minnesota. GLS provides award-winning creative; state-of-the-art web, sheetfed and digital printing; on-site mailing; flexible distribution and fulfillment services; packaging design and printing; and promotional products expertise for flawless execution of nearly any size or type marketing campaign. Long recognized for its environmental leadership, GLS was one of the first companies in Minnesota to be certified to Forest Stewardship Council chain-of-custody standards (SW-COC-1865), and has been recognized as a Printing Industry of Minnesota “Great Printer” since 1997 for its environmental, health and safety initiatives. The company is IS0 9001:2000 certified.

“The Print Council has been most resourceful and assertive, promoting the continuing value of print as a preferred media choice,” said Gary Garner, President and CEO of GLS. “As a company, we have always taken an active role in supporting industry causes we believe in – environmental or economic – that benefit everyone. We think all printers should support the industry to help differentiate printing from other forms of communications media.”

The Hickory Printing Group, a privately-held business founded in 1917, is one of the largest printers in the United States. Over the years, The Hickory Printing Group has expanded its services in order to meet the needs of a changing market that requires services that complement printing. Today the company provides results-driven integrated marketing solutions including web, sheetfed, digital, variable data, and packaging printing; eCommerce; mailing; fulfillment; and one-to-one marketing. The Hickory Printing Group is an FSC certified chain-of-custody print provider so that their clients can reliably portray themselves as concerned corporate citizens who recognize the importance of sustainability.

“We are proud to help support the efforts of The Print Council. Because the printing industry is facing so many different competing media, it is imperative that we inform advertisers of the value and significance of the printed piece combined with other services,” remarked Ola Tornerud, Director of Marketing for The Hickory Printing Group. “In fact, while many expected that print would decrease, for us it has increased. Our clients are seeing that print can do more for them when it is complemented by other services. Because consumers respond to a mix of media, we provide print campaigns that integrate with the Internet and with e-mail. Additionally, we have found that consumer demand for printed pieces has continued to rise.”
 

SPONSORED CONTENT

MORE ON SALES & MARKETING >>

FROM THE BOOKSTORE

(PDF DOWNLOAD)

Who’s not talking about QR codes lately? Since appearing on the US marketing scene two years ago, QR codes have revolutionized the way businesses promote their products and brands. So what exactly is this stamp sized, abstract art-looking module? And how can your business benefit from it? <i>Cracking the QR Code</i> outlines <b>how to seamlessly incorporate QR codes into your marketing campaign</b> by explaining:

• How QR codes work and which companies and industries they work for best
• How to implement a marketing strategy for QR codes
• QR code creative best practices
• The future of QR codes and more!

Let <i>Cracking the QR Code</i> teach you how to <b>get a passive prospect to take immediate action</b>. See how QR Codes can <b>successfully transform your marketing efforts and increase traffic to your site</b>. Find out how to integrate QR Codes into your marketing campaign and how to track and measure the results. Learn more about the technology that has revolutionized the way businesses promote their products and brands.  

Read case samples from well-known companies using QR Codes, including: Best Buy, Big Fire Wine, Gap, Calvin Klein, Gap, Home Depot, Time Out New York, World Wildlife Federation, Sibcy Cline Real Estate, and more!

<i>Cracking the QR Code</i> helps you navigate your way through this up and coming technology, which has been labeled the <b>“direct link between print and the internet.”</b> In the past year alone, QR codes have skyrocketed in popularity; first quarter 2011 scan rates increased more than 4,500% over first quarter 2010 rates. With numbers like that, it’s difficult to ignore this rising trend in marketing strategy. Don’t get left behind; order your copy of <i>Cracking the QR Code</i> today to learn how you can apply this tool to your business!

<u>About DirectMarketingIQ</u>
The Research Division of the Target Marketing Group, DirectMarketingIQ (www.directmarketingiq.com) is the marketers’ go-to resource. Publishing books, special reports, case studies and how-to-guides, it opens up a new world to those who seek more information, more ideas and more success stories in order to boost their own marketing efforts. DirectMarketingIQ has unparalleled access to direct marketing data – including the world’s most complete library of direct mail as well as a massive library of promotional emails across hundreds of categories – and producly produces content from the most experienced editors and practitioners in the industry.

<b>Note: You must have Adobe Acrobat Reader in order to read Cracking the QR Code, which is in PDF format.</b> Cracking the QR Code

(PDF DOWNLOAD) Who’s not talking about QR codes lately? Since appearing on the US marketing scene two years ago, QR codes have revolutionized the way businesses promote their products and brands. So what exactly is this stamp sized, abstract art-looking module? And how can your business benefit from it? Cracking...

ORDER NOW

The printing and graphic communications industries are as exciting as they are diverse, and the landscape is constantly changing. This book is an excellent reference tool for students, those new to the field, and for those already in the industry. It will help you keep pace and better communicate with peers - everyone from sales and marketing, to copyediting and design, to prepress, to production, to the bindery, shipping, and warehouse. Glossary of Graphic Communications, Fourth Edition

The printing and graphic communications industries are as exciting as they are diverse, and the landscape is constantly changing. This book is an excellent reference tool for students, those new to the field, and for those already in the industry. It will help you keep pace and better communicate with...

ORDER NOW

 

COMMENTS

Click here to leave a comment...
Comment *
Most Recent Comments: