The Print Council Adds Lecta North America and The Mailing And Fulfillment Service Association as New Members
November 16, 2009
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“The work that The Print Council conducts is important, as it reminds the marketing community that print will continue to play a viable role in communications strategies. The MFSA recognizes that marcomm strategies are evolving to employ multi channels, but the print medium still returns a great ROI,” comments Ken Garner, MFSA president and CEO. “In previous career roles, I have had the opportunity to work with The Print Council and respect how well it is managed and the work they have done. For example, the Print in the Mix data from RIT is very persuasive and does an excellent job explaining that our targeted audiences respond very well to print. Our association mails ink on paper. The extent to which we can support The Print Council to reinforce the power of print is very important to the MFSA.”
Ben Cooper, Executive Director of The Print Council, is delighted to be welcoming two influential organizations. “Our two new members demonstrate the diversity of our association, but with singular purpose. From their experiences at both ends of the print supply chain—as vendors of paper and mailing and fulfillment service organizations—they know that print still has a practical role in the marketing mix. We look forward to their distinct perspectives as we continue to build awareness and define a place for print.”
About The Print Council
Through education, awareness, market development, advocacy and research, The Print Council serves the industry to develop, maintain and increase the market for printed materials. The Print Council can be contacted through Ben Cooper, Executive Director, at 202-973-5977, by e-mail at bycooper@wms-jen.com, or on the Web at www.ThePrintCouncil.org.
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