The Herald Tackles Diverse Projects with MGI Digital PressMarch 7, 2011
Established in 1881, The Herald has been in continuous operation as north central Ohio’s premier full service commercial printing and marketing company. It has focused on providing customers with a combination of old world print craftsmanship along with the latest digital equipment and marketing products on a local, state and nationwide business.
The company’s customer base is as diverse as the wide range of products and services it offers them. With applications such as retail labels for a local delicatessen, media guides for NFL teams in California, award-winning luxury real estate magazine for the Hamptons, and digitally produced packaging for light bulbs for an international corporation, just to name a few, there is very little The Herald cannot produce in-house.
When the time came to replace its existing digital equipment, the printer went through an extensive demo process on six different digital color presses. This process was not taken lightly: rigorous analysis was made of each press’ features, purchase price, print quality, operational costs, substrate catalogue, sheet size range, maintenance requirements, service availability and overall press construction. After completing this analysis, The Herald chose MGI’s Meteor DP60 Pro from Graphco.
“In the end, the decision was not that difficult,” stated Dave Stump, CEO. “The Meteor DP60 Pro really stood apart from the other digital presses that we evaluated, especially in terms of sheet size and substrate versatility. We also loved the Meteor DP60 Pro’s offset press-like feeding and registration system, the fact that we could do a lot of basic PM tasks ourselves, and the overall operational costs were very manageable.”
The Meteor DP60 Pro has opened up a host of new marketing and print opportunities for The Herald, with projects ranging from variable-data direct mail campaigns and short runs of retail packaging to 13 x47-inch static cling window signage, along with traditional commercial print jobs. It is also venturing into the high-margin gift card market, taking advantage of the Meteor DP60 Pro’s plastic print capabilities.
“We’re very pleased with our choice,” said Stump. “The quality of the equipment is exceeded only by the quality of the service and the hands-on printing knowledge we get from Graphco and MGI.”