DMA Responds to Release of Draft Privacy Bill
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WASHINGTON, DC—May 5, 2010—The Direct Marketing Association (DMA) today expressed disappointment with the scope and broadly restrictive nature of the draft privacy legislation proposed by Representatives Rick Boucher (D-VA) and Cliff Stearns (R-FL).
Addressing both online and offline collection of data, the draft bill has potentially sweeping impacts for direct marketers working across every marketing channel, from direct mail and telemarketing to email, Internet, and mobile marketing. Requiring notice and consent from an individual prior to any collection, use, or disclosure of information for any purpose would threaten the most basic of direct marketing practices.
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