The Box That Rocks! Multi-Tier Campaign: Solution of the Week VideoApril 18, 2014
This week, Structural Graphics is featuring a video piece it produced for client The Hartford dubbed "The Box That Rocks." As part of a multi-wave, multi-tier campaign, this video box was the most successful new campaign launch in the history of The Hartford.
It was so successful that it earned the title “The Box that Rocks” within the company. The webkey mailer had an activation rate of 49 percent—spiking activity on its marketing portal and an increase in local marketing by agents. Wholesalers, agents, and internal marketing were all thrilled with the campaign’s results.
Click below to see the The Box That Rocks in action:
About Structural Graphics
Structural Graphics introduced the world to dimensional print marketing in 1976 and has been leading the charge ever since. And as the world changes, our capabilities and service offerings continue to evolve.
For over three decades, we’ve helped market many of the most influential brands. And we’ve done this by delivering attention-getting solutions that stop people in their tracks.