ROCHESTER, NY—October 16, 2008—The Bennett Group, founder of the Mailing Training Institute, announced a free Seminar & Peer-to-Peer Panel Discussion on the topic of printers expanding into the lucrative mailing industry. Back by popular demand, the Peer- to-Peer Panel Discussion will feature
Robert M. Dahlke Jr. of VISOgraphic, Inc. and
Arthur Novick of Mercury Print Productions, Inc. with
Mary Ann Bennett as moderator. The event is 11:30am to 1pm on Monday, October 27 at the Hyatt Regency McCormick Place, Conference Center Room 12D. Lunch will be provided for all attendees. Industry professionals are urged to request a ticket to this invitation only event by calling The Bennett Group toll-free at (877) 743-3379 or e-mail sales@the-bennett-group.com.
Printers Expand Into Mailing — 10 Steps to Success
"Printers Expand Into Mailing — 10 Steps to Success" will be presented by Mary Ann Bennett, nationally recognized as a valued print/mail industry expert. Throughout the country, printers are facing declining margins and increasing competition. One of today's most exciting trends in the direct mail industry is how printers are successfully expanding into mailing. Discover the tools to cut postage up to 50%, receive faster mail delivery and increase response rates. Learn how capabilities such as personalized addressing, digital color mailpieces with reply vehicles incorporated in the design are creating new revenue streams and opportunities for full-service shops. You will walk away with basic steps your company can quickly take to move into this profitable arena. Seminar duration: 45 min.
Peer-to-Peer Panel Discussion
You know you want to offer your clients in- house mailing services. Now learn how. What equipment? Which software? And how to effectively sell your mailing expertise to your clients? How much floor space will you need? Ask questions of your fellow printers who are currently experiencing a successful journey into mailing. Robert M. Dahlke, Jr. is VP of Sales for VISOgraphic, Inc. in Burr Ridge, IL, www.visographic.com. Arthur Novick is Operations Manager of Mercury Print Productions, Inc. in Rochester, NY, www.mercuryprint.com. Discussion duration: 45 min.
"Our firm is committed to increasing mailing education for both industry and academic arenas. Given that commitment, we are working with several students from the Variable Data Creative Inquiry class at Clemson University, Clemson, SC. Using this Seminar as a real-life learning experience, the students were involved in all the aspects needed to produce the seminar," said President & CEO Mary Ann Bennett. She believes that education in direct mail marketing is critical and believes Clemson can be a model by incorporating mailing education into its curriculum. The Mailing Training Institute is located in Rochester, NY and offers state-of-the-art training rooms and a fully-equipped production floor to simulate a typical mailing environment.
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