Texoma Print Services: Betting on Thriving Casinos
Today, the firm serves hundreds of clients throughout Oklahoma and Texas, and caters to a wide variety of vertical markets, including the casino industry (which makes up about half of its business), large banks, manufacturers and school systems. Printed products include catalogs, commercial publications, brochures, folders and pocket folders, flyers, newsletters, business forms, envelopes, posters, labels, instruction manuals, CD inserts, direct mail, point-of-purchase (POP) materials, banners, door-prize tickets and players club cards. The shop also sells promotional products and apparel.
A History Lesson
Founded in 1979 by Russell Marcum’s father, Don Marcum, the business was known as Texoma Business Forms. He then purchased a small printing company called Texoma Printing & Supply. When Russell Marcum bought the company in 2003, he merged both of those firms into one location and called it Texoma Print Services. In 2006, Texoma Print Services became a profitable part of the family of companies owned by the Choctaw Nation of Oklahoma—the third largest American Indian Tribe in the United States. The tribe owns seven casinos, as well as a manufacturing operation, a management services company, 13 travel plazas, 12 smoke shops and a document archiving company.
Since then, Texoma has grown from $3.3 million in annual sales in 2005 to nearly $8 million in revenues last year. Marcum credits this growth to the Choctaw Nation of Oklahoma, which has been a long-term client. Marcum and his staff have enjoyed the benefits that come with being owned by them—such as constant casino work, as well as funding to obtain a new facility and new equipment.
“A lot of the growth we are experiencing today is directly related to the healthy casino industry in Oklahoma,” stresses Marcum. “While other printers were just trying to hang on during the recession, we were very fortunate to be positioned right in the center of the casino industry.” While Texoma could survive solely on the sales it generates from the casino segment alone, Marcum says that he is constantly searching for new markets and opportunities.