Texoma Print Services: Betting on Thriving CasinosMay 2013 By Julie Greenbaum, Online Editor
A History Lesson
Founded in 1979 by Russell Marcum's father, Don Marcum, the business was known as Texoma Business Forms. He then purchased a small printing company called Texoma Printing & Supply. When Russell Marcum bought the company in 2003, he merged both of those firms into one location and called it Texoma Print Services. In 2006, Texoma Print Services became a profitable part of the family of companies owned by the Choctaw Nation of Oklahoma—the third largest American Indian Tribe in the United States. The tribe owns seven casinos, as well as a manufacturing operation, a management services company, 13 travel plazas, 12 smoke shops and a document archiving company.
Since then, Texoma has grown from $3.3 million in annual sales in 2005 to nearly $8 million in revenues last year. Marcum credits this growth to the Choctaw Nation of Oklahoma, which has been a long-term client. Marcum and his staff have enjoyed the benefits that come with being owned by them—such as constant casino work, as well as funding to obtain a new facility and new equipment.
"A lot of the growth we are experiencing today is directly related to the healthy casino industry in Oklahoma," stresses Marcum. "While other printers were just trying to hang on during the recession, we were very fortunate to be positioned right in the center of the casino industry." While Texoma could survive solely on the sales it generates from the casino segment alone, Marcum says that he is constantly searching for new markets and opportunities.
In the next two years, he anticipates seven to 10 percent growth due to the output capabilities of the Presstek 75DI. Syler is also very enthusiastic about the new business opportunities the press will generate. "The 75DI has increased our level of credibility in the marketplace," says Syler. "We're excited about the market differentiation it has given us and are looking forward to winning more deals as a result."
So far, Syler relates, Texoma clients have been very impressed by how much cleaner their images look coming off of the 75DI. "Customers are often surprised when I tell them that they are looking at the actual finished piece and not a proof."
Next on the horizon for Texoma, according to Marcum, will be adding space to its facility." We have just about filled up our production area, so we're trying to push through an expansion project to add about 2,500 square feet of space before the end of the year."
Marcum says his goal moving forward will be to focus more on the sales and marketing end of the business. "We have been so busy with existing work that we haven't had a chance to reach out to potential new clients. It's a good problem to have—it's kind of a 'catch-22,'" he concludes. PI