Tempt’s New UV Inkjet Presses Help It Land Retail Customers
SUSSEX, WI—March 9, 2012—Tempt In-Store Productions, a Quad/Graphics company, reports that its recent investments in new digital presses are paying off for a growing list of retail customers. With one of North America’s largest installed bases of large-format digital UV flatbed press equipment, Tempt’s new 100,000-square-foot facility in New Berlin, WI, has become a leader in the technology revolution that is changing how retailers market in-store.
“Our new Inca Onset S-70 digital UV press—along with our original S-70 press—give us two of the fastest large-format digital UV presses in the world,” reports Michael Draver, president of Tempt In-Store Productions. “These presses can produce a 5×10-foot image at speeds up to 130 sheets per hour on a wide range of flexible and rigid substrates. We have a growing list of national retail customers who are enjoying the many benefits this technology offers such as greater flexibility, faster turnaround and quality that rivals offset.”
Tempt’s investment in the Inca presses is complemented by a new, large-format UV offset press, also installed in 2011. This press supports customer needs for more conventional signage and display printing on projects with higher quantities on heavier substrates, including non-paper projects.
“There is a clear direction in the industry away from traditional screen printing and Tempt is leading that industry transformation,” Draver said. “We also invested in a new HP TJ8550 UV digital press, which offers our customers yet another option through a unique ‘roll-to-sheet’ digital print and integrated cutting system that makes for infinite formatting options up to 65×144˝.”
Draver explained that Tempt’s new digital and offset technology, combined with complete in-house finishing and customized fulfillment services, gives retailers a single-source solution that best meets their increasing demands for ordering and format flexibility, timely distribution and fulfillment, and customized one-of-a-kind solutions.
“The new retail supply chain model demands increased speed-to-market, greater customization, lower quantities but with higher frequencies, and much more,” Draver said. “Our new digital and offset solutions allow us to deliver consistent, cost-effective and customized solutions for retailers wanting to deliver a more powerful in-store shopper experience.”
Tempt In-Store Productions is a Quad/Graphics company that provides in-store marketing materials and programs for many of the nation’s leading retailers and brand marketers. Tempt offers extensive production expertise and resources to develop attention-getting, sales-driving shopper marketing programs in conjunction with other Quad/Graphics solutions. From design and prototype services through large-format printing, finishing operations and customized kit packing, Tempt works with customers to create impactful in-store destinations.
Quad/Graphics (NYSE: QUAD) is a global provider of print and related multichannel solutions for consumer magazines, special interest publications, catalogs, retail inserts and circulars, direct mail, books, directories, and commercial and specialty products, including in-store signage. Headquartered in Sussex, Wis. (just west of Milwaukee), the Company has approximately 22,500 full-time equivalent employees working from more than 50 print-production facilities as well as other support locations throughout North America, Latin America and Europe.