TC Printing Supports Sales Growth and Market Expansion with MGI Meteor DP8700 Xl Digital PressOctober 23, 2012
A family-owned business founded in 1986 as a Kwik Kopy, TC Printing provides customers with a broad range of four-color printing capabilities, full service finishing and binding, and the highest level of customer service. The shop caters to a wide customer base, including associations, schools, the health care industry, public relations firms and advertising agencies.
It had been offering digital printing services to customers, but management found that increasing volumes were becoming a challenge for the current digital device to keep up with in terms of consistent quality and uptime. These factors led them on a search for a higher production digital press that could meet customers’ increasing demands and also allow the firm to offer new services and capabilities to customers. After a thorough investigation, TC Printing decided to install a MGI Meteor DP8700 XL from Print & Finishing Solutions, MGI’s distribution partner for California.
“We were extremely impressed by the quality and the wide range of substrates and formats that the Meteor DP8700 XL offered,” said Jon Harris, part owner of TC Printing. “Being able to print on sheets up to 40˝ in length allows us to expand into new markets for short run, full color prints, such as wrap-around book covers, art prints and quad-fold brochures. Our customers love that they can now get jobs such as full color laser-safe letterhead and envelope packages produced in small quantities, and we love that we’re not constrained by a click charge.”
Since a lot of customers were new to digital, Harris and his staff implemented a demo program in which clients could come in and see the Meteor DP8700 XL in production.
“Our customers saw the press in action and were reassured that not only was it designed for heavy production but that the quality was just as good as they’ve come to expect from offset,” added Harris. “When we showed them all the substrates and formats we could produce digitally now, they got very excited about creating new projects that could really take advantage of these capabilities.”