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Target - DRUPA 2000

April 2000
The DRUPA exhibition, scheduled for May 18-31, in Dusseldorf, Germany, is now just one month away. Digital prepress technology trends targeting the international show include new PDF-based workflows, new color management tools and a variety of solutions to further automate front-end functionality. To map out the digital prepress direction of DRUPA 2000, Printing Impressions went direct to the sources . . .

Vector Versatility
Dennis Aubrey, CEO of the Altamira Group, on the limitless nature of images at DRUPA 2000 and into the next year—when digital images are no longer restricted in size or resolution.

The year 2000 will see a production world in which digital images are no longer restricted in size or resolution because they are described in terms of pixels. Instead, mathematical encoding structures will create completely scalable image assets that can be rendered to any size from a single lossless archival source. From a practical standpoint, this means that digital asset management systems will store only a single version of each image from which all output sizes and resolutions can be derived. The production process will no longer be encumbered by files that are generated by the requirements of output devices.

Instead, images will be scanned or generated at the full resolution of the capture device. This medium-size source file will be stored, edited, transmitted and proofed. Production artists and designers will be able to work in real-time. When a specific size and resolution are required for output, the source file will be used to generate that file from either an image editing or page description environment.

High-resolution print images will be served and transported over conventional phone lines via the Internet. The individual image will be as agile and as versatile as a vector graphic, while remaining capable of performing in the most demanding print environments.

Color Tool Demands
Iian Trevor Pike, senior marketing manager at X-Rite, on his firm's upcoming series of color management devices and the color management market, in general, for DRUPA 2000.

Commercial printers will expect and demand color tools that work.

Bells and whistles are fine, but the prepress industry needs solid color control technology that really works, withneeded features at the most affordable prices available.

For DRUPA 2000, X-Rite will focus on continuing to deliver quality color tools that work with advancements in speed, compatibility and versatility that speak to multiple software applications. We will unveil a series of new products and innovations that will allow users to select the right tools for their particular color control needs. From new measurement technologies, software capabilities and color management functionality, X-Rite will continue to show why we're the world's leading color technology corporation.



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