Taking Change to the Edge
"We took the plunge because we knew that if we didn't do it, we'd lose customers," Wickens remarks.
Remarkably, Lajti points out that Edge Graphics was closed only one day to allow the prepress and finishing departments to be transported.
"It's been a very exciting year for us," Lajti says. "It's the culmination of a plan we put together two years ago. We realized we were going to max out in the facility we were in, and we knew that to make that move and do the technology move, it would mean wholesale changes."
Knowing that the company would have its hands full with the move late in the year, Wickens and Lajti scheduled the CTP conversion for earlier in 2000. In came a Heidelberg Nexscan scanner and a Creo-
Scitex Trendsetter CTP system that also outputs Imation Matchprint proofs.
"We were 100-percent CTP four months before the move," Lajti notes. "The CTP process, and our decision not to wait until the physical move to install it, was the best decision we could have made. It's been a very seamless transition, and we've received great support from Heidelberg and CreoScitex. We're now totally filmless, and it's been a great experience."
Edge Graphics shelled out $5 million to bolster its press and finishing arsenal. Heidelberg delivered a six-color, 40˝ Speedmaster with tower coater and a two-color, 40˝ Speedmaster perfecting press, as well as a Stitchmaster ST-270 inserter/stitcher/trimmer with six pockets and two cover decks.
Late in 2000, Edge Graphics also added File Transfer Protocol (FTP) capabilities for digital file transmission over the Internet. The company can now accept virtually any size file through its site, a plus for Edge Graphics' customers.
Wickens notes that Edge Graphics' reputation for customer service and its highly competitive geographical market should enable it to continue along its growth path.