Swinging Guitar-Themed Invite with Attached Object: 60-Second Fold of the Week
This week's selection is a little bit country, and a little bit Rock 'n' Roll! From our friends at GLS/NEXT in Brooklyn Park, Minn., for client Pearson VUE, this fun and funky event invitation merges a creative concept and format with the best in digital print to create a targeted mailer that does not disappoint.
A tipped-on guitar pick serves as a whimsical element that holds this swinger fold closed. When opened, the swinging accordion format features a different guitar on the inside and a pop of clear UV shimmer — it's so cool!
Project Credits and Specs:
Folding Style: Swinger Fold
Print Production: GLS/NEXT Precision Marketing, Brooklyn Park, Minn.
Client: Pearson VUE, designed by David Herkenhoff
Paper: GPA Ultra Digital 120 lb. Cover
Size: Flat: 11.875" x 11"; Folded: 5.5" x 11"
Production: Printed on an HP Indigo 7800 digital press with VDP and spot clear raised UV gloss. 800 qty.
Finishing: Diecut and score, tip-on guitar pick, hand fold and insert into clear envelope
Budget Rating: Moderate
Trish Witkowski shares her super-cool folding samples and helpful production tips. View the “60-second Super-cool Fold of the Week” archive atwww.foldfactory.com.
Trish Witkowski is Chief Folding Fanatic at the online community foldfactory.com. She holds a bachelor of fine arts degree in graphic design and a master of science degree in Graphic Arts Publishing from Rochester Institute of Technology's School of Printing Management and Sciences (now the School of Print Media).
An award-winning designer, Trish held the position of creative director for a Baltimore-based agency for six years, and has taught design and desktop publishing at the college level. She has a specialized expertise in the area of folding and is the creator of the FOLDRite™ system, a 2004 GATF InterTech™ Technology Award winner.
Trish frequently publishes articles for graphic arts industry publications, and has written three books on the topic of folding: A Field Guide to Folding, Folding for the Graphic Arts: A Teacher's Handbook, and FOLD: The Professional's Guide to Folding.