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DPI of Rochester -- Sustainability by Design

November 2008 By Cheryl Adams
Managing Editor
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WHEN DPI of Rochester decided (in 2006) that it was going to relocate, company execs knew that America’s green revolution was well under way and, most likely, here to stay. Setting their sights on all things green, they purchased a building located on a former landfill. The facility itself was a prefabricated steel structure, components of which were made from recycled scrap metals.

Rather than installing blinds, window film was permanently applied to every window, rejecting up to 79 percent of outdoor heat during summer months, while retaining much of the heat inside during the cold New York winters.

Energy-efficient HVAC units were installed to reduce energy loss and increase energy efficiency. Exhaust systems were added to printing presses, and air systems were placed in chemical storage and air compressor rooms. DPI installed a special gravity-operated drainage system. It remodeled the rest rooms with low-consumption toilets and even incorporated 100 percent organic, hypo-allergenic air fresheners throughout the facility.

All of these initiatives are above and beyond the recycling practices DPI implemented for paper, aluminum printing plates, ink cartridges, metal drums, steel strapping used for skids, old computer equipment, pallets and plastics.

When it comes to being sustainable by design, DPI of Rochester incorporated its “Green Steps” program into the new printing plant right from the start.

“We used a rating program called LEED (Leadership in Energy and Environmental Design),” explains Jim Stanley, president. “The U.S. Green Building Council created this rating program, and it is based upon six major environmental categories: Sustainable Sites, Water Efficiency, Energy and Atmosphere, Materials and Resources, Indoor Environmental Quality, and Innovation and Design. In the layout and construction of our new facility, we used these six steps to create a green facility.”

Stanley details the six LEED steps that are the basis of DPI’s Green Steps program.

Sustainable Sites. “The reuse of an existing structure is the first step toward conserving materials,” he says. “DPI is located on the former Emerson Street Landfill, which, in the past, was primarily used for disposal of ash derived from the burning of municipal waste. Also, DPI’s location near major New York expressways minimizes travel distances and is centrally located to employees and clients.”

Water Efficiency. While many manufacturing businesses have taken action to conserve energy and combat rising fuel costs (DPI being one of them), few have taken measures to reduce potable water demand and reduce generation of wastewater. Stanley points out that adding ultra-high efficiency plumbing fixtures (that reduce water required for sewage conveyance), more efficient mechanical equipment and less wasteful water practices (using conventional fixtures) led to significant green improvements.



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