Survey Advantage to Present at CPrint’s Annual Sales Summit
CHARLESTON, WV—May 18, 2011—CPrint International has invited Survey Advantage, a leading provider of print buyer loyalty and market research services, to share best-practice loyalty and lead-generation tactics at its upcoming Sales Summit. The presentation by Michael Casey, president of Survey Advantage, will be offered during the event to be held June 8-11 in Schaumburg, IL.
“The CPrint Sales Summit is the one time per year where CPrint affiliates meet to learn the advanced selling techniques that will propel their businesses for the next 12 months,” said Todd Nuckols, president of CPrint. “Due to CPrint’s unique relationship with its vendors, technology and training are often released here first, before the rest of the industry ever knows it exists. And, with the velocity of change today, even six months is a tremendous head start.”
Casey’s presentation—“Easy ways to generate leads and preserves recurring revenues”—will offer advice on how to leverage Printer’s Plan, EFI Printsmith, printLEADER, and Printer’s Plus software to enhance and automate revenue preservation and lead-generation strategies.
Casey said, “Many family run printers benefit from CPrint’s hands on approach during these challenging times. We are happy to be able to educate their affiliates on how to leverage their existing technology to keep the pulse of every customer, know when loyalty is slipping and generate leads.”
About CPrint International
CPrint International offers onsite consulting, mentored board meetings and professional training conferences and courses in print shop production and sales have been successful in helping family-based businesses become profitable and prosper. CPrint helps our affiliates reach a higher level of competitiveness in their individual markets. Visit www.cprint.org for details.
About Survey Advantage
Survey Advantage is the leading provider of customer research, customer retention, and lead generation programs for the graphic communications industry. CustomerPulse and MarketPulse were designed in partnership with the industry to improve productivity by helping operations manage their customer relations and overall operational effectiveness. Additional information may be obtained by visiting www.surveyadvantage.com/printers.