Survey Advantage Finds AlphaGraphics Shop Tops in Customer Loyalty in Q4 2011

PROVIDENCE, RI—Jan. 25, 2012—Survey Advantage released its Print Buyer Satisfaction Benchmarks for the fourth quarter, ending Dec. 31, 2011. Top performing printers (top third) achieved over 87 percent customer loyalty index, average performers were in the 75 percent to 86 percent range, and poor performers under 75 percent. The industry average remained the same at 81 percent.

Results were calculated from a survey of 10,511 print buyers who shared their level of satisfaction after jobs were completed.

Congratulations to AlphaGraphics of Canton, MI, for achieving the best overall loyalty rating. In the fourth quarter of 2011, 98 percent of its customers stated they were “Very Likely” to recommend the shop to colleagues and friends based on its performance for the quarter. Bob Carrigan’s team achieved scores above industry benchmarks throughout 2011, and finally took top honors.

Top printers by category:

  • Independent Commercial—Advantage Printing, Dodgeville, WI
  • Allegra Network—Allegra P&I, Martinez, GA
  • Franchise Services—Sir Speedy, Cranston, RI
  • AlphaGraphics—AlphaGraphics, Canton, MI
  • CPrint—LX Printing, Colorado Springs, CO
  • Kwik Kopy—Kwik Kopy, Crown Point, IN

Each quarter, thousands of print buyer opinions are gathered to measure their satisfaction with recently completed projects. The benchmark is a compilation of all feedback gathered for the hundreds of printers participating in CustomerPulse. The feedback is published to help participating printers benchmark performance and react quickly to customer feedback. Results are segmented by brand, size, and other classifications.

About the PBSI
The PBSI is the most comprehensive measure of print buyer loyalty and printer performance available in the printing industry. The process is designed to help printers of all sizes. Prices start at $49/month. The vision of the PBSI is to improve industry performance through reliable real-time buyer satisfaction benchmarking.

Source: Survey Advantage

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