Surge in Automotive Sector Drives Magazine Advertising to Full-Year Increase
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PIB revenue closed the year totaling $20,083,795,460, generating a 3.1 percent increase against the same January-to-December period in 2009. PIB recorded 169,633.57 ad pages in 2010, a loss of only 0.1 percent compared to the same period in 2009.
“The growth in magazine advertising over the past year reflects a strengthening economy and the confidence that advertisers and marketers have in magazine brands to influence purchase behavior and effectively reach consumers,” said Andrew Jung, MPA’s Chief Marketing Officer.
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