SUPERIOR PRINTING -- A Waterless Wonder
Jeff Hill will be the first to admit he knows very little about the printing industry. After all, the 46-year-old Youngstown, OH, native cut his teeth in the communications field.
But Hill is a successful businessman. And despite a limited printing background, he knew that Superior Printing was on the verge of something special when he looked into purchasing the company.
"I wanted to stay in this area because I'm from here," explains Hill when describing his February 2000 acquisition of the Warren, OH, business. "I saw this company and the technology it invested in, and it was a great opportunity.
"We bought a lot of printing at the company I worked for previously, and I was responsible for the operations and the marketing," he adds. "I understood what an important role the printing process played in marketing communications with other companies. I recognized what quality printing was and how important it was to a company."
The technology Hill speaks highly of is waterless printing, a process Superior began to focus on eight years ago. In 1998, the company took another step forward by adding computer-to-plate (CTP) equipment. According to Vice President of Sales Bill Frey, Superior is one of only a few printers nationally that has the capability of printing every job waterless and CTP.
"We're in the position right now to be one of the few in the country to speak specifically to those that are looking for computer-to-plate, waterless printing," Frey notes.
What Is Waterless?
For the uninitiated, waterless printing eliminates the water, or dampening system, used in conventional offset printing. As a result, print quality is improved, productivity is enhanced and waste is reduced.
Waterless printing also has added benefits to the environment. It eliminates fountain solution, including etch and alcohol. By eliminating the fountain solution, the consumption of water and the release of volatile organic compounds (VOCs) into the atmosphere stops.