Sunrise Digital Adds Laser Cutter/Engraver to Enhance Its Digital Print Capabilities
CHICAGO—Jan. 2, 2013—Laser cutting, as a graphic art medium, still is relatively in its infancy. Though it has been used successfully by some greeting card companies for over 20 years, it is just now beginning to find much wider use in other markets such as party accessories, stationery products, insert ads, and direct mailings.
Innovation has always been the core driving force at Sunrise Digital, one of the most recognized names in Chicago’s color printing market. The company focuses entirely on digital printing, offering products ranging from business cards, personalized direct mail, booklets and training manuals to large-format graphics, such as posters, banners, trade show displays, corporate lobby signage, retail window graphics, and more.
Sunrise has offered digital contour cutting using blades and routers, on materials such as paper, foam boards, Sintra, acrylic, wood, etc. Recently, customers are demanding products with more advanced cutting only possible with a laser, prompting the company to invest in the latest laser cutter from Austria-based Trotec. With the new cutter, the printer is now offering cutting and engraving on a wide variety of materials, such as acrylic, cloth, cork, delrin, fiberglass, leather, mat board, melamine, mylar, paper, plastic, pressboard, rubber, wood and more.
Target markets for the new laser cutter include custom engraved iPhone and iPad cases, greeting cards, acrylic awards and trophies, promotional items, signs and displays, architectural models, packaging design and more.
Sunrise Digital is offering laser-engraved iPhone cases in its online store at iGearUnlimited.com. The new laser engraving option allows customers to upload their favorite artwork and make a truly one-of-a-kind bamboo phone case. Using an easy-to-use online interactive designer, customers can upload, crop, scale, and position the artwork on the fly. Adding customized text and approval of the the finished design all happen directly from within the Web browser instantly.
Sunrise Digital, an Inc. 5000 company and a certified G7 Master Printer, started as a two-color print shop in 1987 and quickly transformed itself into a prepress service bureau in the early ’90s to meet the huge demand of desktop publishing. When the Indigo press was introduced in 1996, Sunrise jumped into digital color printing with two TurboStream presses, leading the market with industry’s first 48-hour turnaround on color print jobs. By 2000, the company invested heavily in large format printing, launching a new department that now accounts for close to 40 percent of its revenue.