StrongMail Marketing Survey Reveals Positive Spending Outlook for 2011
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According to the survey, half of the businesses plan to increase their marketing budgets in 2011, and another 43 percent plan to maintain current levels. Only 7 percent of respondents plan to decrease marketing budgets, a significant improvement over the 11 percent reported in last year's survey. Despite budget increases, respondents indicated a lack of resources/staff to be the biggest e-mail marketing challenge in 2011, representing a potential demand for outsourced marketing services. Integration with customer data and e-mail deliverability rounded out the top three e-mail marketing challenges for 2011.
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