Startup Out to Be a Wide-Format Trade Printer with Screen Truepress Jet2500UV

ROLLING MEADOWS, IL—August 3, 2011—Specialized Output Printing in Waukesha, WI, hopes to be the best silent partner a printing company ever had. Owner Russ Brock launched the wide-format trade shop to produce jobs for other printers that require special equipment or as overflow. The startup firm’s Screen Truepress Jet2500UV grand-format inkjet printer is giving clients flawless output, fast turnarounds and remarkable substrate flexibility.

“A huge void exists in terms of commercial printers that may operate wide-format machines, but don’t really emphasize that part of their business, and digital print shops that aren’t able to fully develop their capabilities,” Brock said. “We plan to be a hot laser instead of a headlight—to be the best at inkjet printing for the trade. Printing companies can send us their overflow work or new work they’ve been turning away and not have to worry about it being done well and on time.”

Brock got his start in the prepress side of printing in the graphic arts dealer network in the 1970s. Over the years, he became fascinated by the possibilities color inkjet printing offered.

“I’ve visited many different shops and observed the strengths and weaknesses of every combination of wide-format inkjet system,” Brock explained. “I always wanted to get directly involved in inkjet printing but was never in the right position to make it happen.”

That is, until recently. Brock installed the Truepress Jet2500UV along with board-cutting equipment in a 4,000-square-foot manufacturing space. Specialized Output Printing has the option to double its production space if necessary.

“We will run ‘lean and mean’ in the early days of the company, though not at the expense of serving our customers,” Brock said. “Quality is first and foremost. Every one of our staff of five has years of hands-on inkjet experience. We have high-end graphic talent who can create interesting custom projects. Buying the appropriate technology also allows us to automate tasks and control quality with fewer people.”

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