Staples Announces Plans to Sell Amazon Kindle

FRAMINGHAM, MA—Aug 31, 2010—Staples, Inc. announced today plans to offer customers Amazon Kindles in all of its stores nationwide beginning this fall. Interactive displays will allow customers to experience the product before they buy and to learn more about the new generation Kindle.

“Staples is not just bringing this incredible product to our 1,550+ U.S. stores, but we are offering customers a chance to discover first-hand Amazon’s revolutionary reading device,” said Jevin Eagle, executive vice president of merchandising and marketing at Staples. “As part of our efforts to offer customers a wide range of top technology products and services at amazing values, the new Kindle is a natural fit.”

Kindle offers the largest selection of the most popular books people want to read. The Kindle Store now has more than 670,000 books, including New Releases and 107 of 111 New York Times Best Sellers. Over 550,000 of these books are $9.99 or less, including 73 New York Times Best Sellers. Kindle lets you Buy Once, Read Everywhere—on Kindle, Kindle 3G, Kindle DX, iPad, iPod touch, iPhone, Mac, PC, BlackBerry and Android-based devices. Amazon’s Whispersync technology syncs your place across devices, so you can pick up where you left off.

Staples will carry the following new Kindle devices:

Kindle ($139.00) — 6″ diagonal
Kindle 3G ($189.00) — 6″ diagonal
Kindle DX ($379.00) — 9.7″ diagonal (available at Staples late fall 2010)

“We are excited that such a great company and brand as Staples will be offering the new generation Kindle to its customers,” said Steve Kessel, Senior Vice President, Amazon Kindle. “Staples will be offering its customers a great experience with Kindle—the ability to think of a book and be reading it in less than 60 seconds, read on a screen that is easy on the eyes even in bright sunlight, carry thousands of books with them wherever they go in just 8.5 ounces—all for only $139.”