Sports Illustrated Launches ‘All Access’ Digital Publishing Strategy
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Earlier this week, Time Inc. announced plans to make Time, Fortune, People and Sports Illustrated available for subscription on the HP TouchPad when it is introduced later this year.
The new apps from the editors of Sports Illustrated are an extension of the title’s aggressive development initiative. In the last eight months, SI has introduced a new magazine iPad app, SI Snapshot for Google Chrome and a new SI Facebook Fantasy Football game. There are also several new swimsuit digital products, including 3D, coming out on Feb. 15. And last week, a concept for Sports Illustrated on the Android Honeycomb was showcased by Google.
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