Sports Illustrated Launches ‘All Access’ Digital Publishing Strategy
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NEW YORK—Feb. 11, 2011—Time Inc. and Sports Illustrated announced the introduction of new “All Access” digital subscription plans that will deliver the iconic print magazine to consumers at all touch points (or on all platforms), beginning today with Android tablets and smartphones, as well as on the Web. This is the first of Time Inc.’s emerging digital subscription programs, designed to offer consumers a flexible approach to accessing its branded titles.
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