Spending on Ad Specialties to Promote Census Awareness Tops $22 MillionMay 27, 2010
“I found it rewarding to use my expertise to guide our government to quality, affordable promotional products for their awareness program,” said Halo/Lee Wayne Senior Account Executive Anita Daniels. “So much hinges on the U.S. Census. It gave me a great sense of pride knowing the government was helping me and I was helping some of my fellow American workers.”
The Advertising Specialty Institute is the largest media and marketing organization serving the advertising specialty industry, with a membership of over 26,000 distributor firms (sellers) and supplier firms (manufacturers) of advertising specialties. Supplier firms use ASI print and electronic resources to market products to over 22,000 ASI distributor firms. Distributor firms use ASI print and electronic resources, which contain nearly every product in the industry from more than 3,500 reputable suppliers, to locate supplier firms and to market services to buyers. ASI provides catalogs, information directories, newsletters, magazines, websites and databases, and offers e-commerce, marketing and selling tools.