Spectrum Printing Aims High with New Speedmaster 74 from Heidelberg
KENNESAW, GA—March 20, 2013—Spectrum Printing & Graphics had reached a watershed moment. Faced with an influx of new work and demand for higher-quality and faster delivery times, the company recently broke a tradition of adding press equipment through mergers and acquisitions to invest in a brand new, fully automated, five-color Speedmaster 74 with inline aqueous coating, Prinect Axis color control, and integrated Wallscreen. The new press, installed in January, has enabled Spectrum to increase capacity and upgrade its capabilities in line with an ambitious agenda for the future.
Spectrum operates with 41 employees out of a 20,000-square-foot facility in Rockville, MD. Clients include associations, nonprofits, schools, religious organizations, and small-to-mid-sized businesses in the Washington, DC metropolitan area. Prior to the installation of the new Speedmaster 74, the company’s workhorse press was a 1998 half-size perfecting model that lacked computer control.
“We did great work. We have great people, a strong work ethic, and a reputation for terrific customer service,” said Andrew Berman, company president, “but we weren’t always competitive in our market space. We needed automation for improved consistent quality, greater productivity, and quicker turnaround and delivery to our customers. The new press gives us all that while enabling us to meet the growing demand for five-color printing.”
Living Up to Its Name
Since its founding as a copy shop in 1993, Spectrum has grown by leaps and bounds to become the full-service commercial printing operation it is today. That growth has come largely as the result of a series of strategic acquisitions over the past 12 years that enabled the company to relocate and expand its physical plant, diversify and upgrade its equipment, increase the size of its workforce, and add services like five-color offset and digital printing, copying, full bindery, mailing, and fulfillment.
“We wanted to horizontally integrate our offerings in order to offer a full spectrum of services to our customers,” Berman noted. By the same token, “We also favor dealing as much as possible with Heidelberg as a single source provider.” Accordingly, the company also installed a Suprasetter Chemfree thermal CtP device with inline punching from Heidelberg, and has begun using Saphira Chemfree plates, pressroom chemistry, and inks.