Spectra Integration Responds to Rising Demands with Canon

BOCA RATON, FL—January 25, 2013—Canon Solutions America, Inc. a wholly owned subsidiary of Canon U.S.A., that combines the strengths of the former Canon Business Solutions and Océ North America, announced that Spectra Integration, a professional fullfilment services company, has installed a Canon imagePRESS C7010VP digital color printing system with booklet trimmer and UV coater.

Nationally recognized as a leader in fulfillment processing, Columbia, SC‐based Spectra Integration prides itself on being the “one source” for fulfillment solutions, boasting a wide array of services, from printing and fulfillment to incentives, promotions, and marketing. Through its Smart Fulfillment Program, the company partners with organizations to design, manufacture, store, manage and distribute all their marketing kit materials on demand, maximizing their return on investment.

Print management remains at the heart of Spectra Integration’s business, including Web-to-print, variable data printing, black-and-white digital documents, digital book publishing, commercial print and large-format display graphics. The company has streamlined the print procurement process for its customers through the creation of a secure, online e‐business dialog that makes the entire print buying process easier, reduces response time, and accelerates production.

Over the past decade, Spectra Integration’s digital print business has soared 2,000 percent, according to Walter Kohn, president, director of sales. At the same time, the amount of on-demand work the company is asked to perform has also increased dramatically. The average turnaround on Spectra’s digital work currently stands at 24- to 72-hours, with up to 80 percent turned around in three days or less.

“It’s definitely an on‐demand world,” said Kohn. “Print what they need when they need it. That’s what our clients pay us for.”

This massive increase in digital printing proved to be a challenge for Spectra Integration, particularly because its existing system was not able to meet the quality expectations of its client base. To keep pace with the current demand, with an eye on expanding into new markets in the future, Spectra Integration opted to invest in a new digital color printing system. They selected the Canon imagePRESS C7010VP with inline booklet trimmer and UV coater.

Stellar Output, Inline Options

The Canon imagePRESS C7010VP system appealed to Spectra Integration because of its stellar quality, ease‐of‐use, low‐cost, low‐maintenance requirements. However, the inline binding capabilities proved to be the biggest deciding factor.

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