SPC Makes Investments to Support Its Success in Loyalty Marketing Segment

NILES, IL—July 10, 2012—Specialty Print Communications (SPC), a single-source, direct marketing resource, has recently made a splash by helping some of the nation’s leading brands in retail, travel and financial services launch or relaunch their loyalty marketing programs. SPC’s unique ability to convert client challenges into intelligent, scalable solutions that drive frequency and win share of consumer wallet has turned the printer into a go-to resource for loyalty marketers.

SPC’s success with welcome kit assembly, trigger programs and other ongoing rewards communications has driven the recent investment of more than $3 million in intelligent lettershop equipment to help support new programs. The company’s investments include loyalty card encoding, card manufacturing and personalization, laser imaging, complex matching capabilities, and the addition of five CMC P-16 high speed inserters. The inserters alone increase SPC’s annual mail capacity by more than 300 million envelope packages, positioning the company at the forefront of loyalty marketing service providers.

“We’re excited that SPC’s latest innovations and creative marketing solutions, as well as the growth of SPC’s Loyalty Marketing Division will help us meet our clients’ loyalty marketing challenges,” said SPC Executive Vice President of Marketing Dustin LeFebvre. “We have the scale to support the largest brands in the world, and the expertise to help them outmaneuver their competition.”

About SPC
SPC is an award-winning, single-source direct marketing resource offering proven, ROI-driven solutions for marketers in any industry. Headquartered in Niles, IL, SPC operates facilities in both Niles and Benton Harbor, MI, employing approximately 400 people.

Source: SPC.