TransPromo Special Report — TransPromo Communications: More Than a Pretty Statement
I queried a number of data service bureaus and print service providers to gain their perspective on the role of transaction documents in the world of marketing today, and learned that they are beginning to recognize that the TransPromo opportunity offers more than the ability to place a marketing blurb on a statement. It is an opportunity to re-engage a known customer in a dialogue based on past services and products purchased, or to extend a relationship and affiliation with an organization. TransPromo communications are designed to meet a variety of marketing and operational objectives, including:
- People:
- Field Marianne Gaige
Barbara Pellow is the owner and founder of Pellow and Partners. With her long history focusing on digital communications and print technology, she works with both print service providers and equipment and software manufacturers on the development of strategies to improve revenue and profitability and grow market share.