Speakers Announced for IDEAlliance PRIMEXEAST, One-Day Conference

ALEXANDRIA, VA—April 28, 2014—IDEAlliance announced the lineup of industry thought-leaders participating in PRIMEXEAST, its one-day conference for publishers, print and interactive media executives, being held June 19, 2014 in New York, NY. PRIMEXEAST is the “think tank” for chief executives and business leaders from across the integrated content production supply chain. At PRIMEXEAST, creative, premedia, print and publishing leaders envision innovative best practices and profitable business models of the future.

Industry drivers speaking at PRIMEXEAST include Moira Cullen, vice president of Design for Global Beverage at PepsiCo; Patrick R. Donahoe, postmaster general, U.S. Postal Service; Malcolm Netburn, CEO at CDS Global; and Joel Quadracci, chairman, president and CEO of Quad/Graphics. Technology and paper trends presentations will be made by John Harrington, partner at Harrington Associates; and Derek Mahlburg, economist for Graphic Paper, RISI. Roundtable discussions on executing mobile media strategies as well as global outsourcing will be led by Joe Duncan, senior vice president, group executive producer, Retail Production, Arc and Leo Burnett; and John Puterbaugh, executive vice president and chief digital officer at Nellymoser, a division of Brown Printing Company.

“Today’s media communication is now highly-integrated, multidimensional, and interactive across print and digital,” commented Laura Reid, vice president of production for Hearst Magazines and IDEAlliance Board Chair. “PRIMEXEAST offers the unique opportunity for publishers, brand owners, print providers and suppliers from across the content supply chain to engage in open dialogue and discover key trends and frame new solutions in content management and data driven distribution.”

IDEAlliance President and CEO David Steinhardt remarked, “At PRIMEXEAST, we address the opportunity and impact of new technologies on the content supply chain, along with how leading publishers and print service providers are addressing the foundational challenges, competitiveness and future of print, newsstand and postal.”

Download Program Details or register online. For more information or sponsorship details, call Georgia Volakis at (703)837-1075 or e-mail gvolakis@idealliance.org.

About IDEAlliance
IDEAlliance is a global community of more than 1400 brand owners, agencies, publishers, premedia and print service providers and their material suppliers and technology partners. The Association identifies best practices for efficient end-to-end digital media workflows—from content creation through delivery. Through its active committees, educational conferences, Webinars, training and certification programs, IDEAlliance provides its members the forum for the exchange of information that results in the creation of the media production industry’s most valued standards.

Source: IDEAlliance.

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