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Someone’s Looking Out For Fakes — Cagle

June 2006

IT GATHERS LENTICULAR: Not moss, apparently. Rolling Stone magazine’s 1,000th issue hit the newsstands May 5 with two 3-D lenticulars applied to the covers. The complex production procedures for the milestone issue took 11 months to hash out, with a combined effort from Inserts USA, Quebecor World and National Graphics, as well as the magazine itself. Two 9x11˝ lenticulars were applied to more than two million 10x12˝ covers.

The covers, which were as costly as they were difficult to produce and adhere, toasted the mag’s anniversary with a 3-D collage of 100 musicians, politicians and pop icons who have made their mark on American culture since its November 1967 launch.

According to Inserts USA, all parties involved had to deal with a number of questions, such as the lenticulars’ ability to adhere to the cover, whether the hot adhesives would burn the lenticulars, and would the magazine’s stock support the weight of the lenticulars? As Bob Dylan once wrote (sort of): “The covers they are a-changing.”

BURGER BONANZA: PR guru Mark Bonacorso threw an On Demand show dinner bash for some printing industry scribes, analysts and other interested parties at Fork, near Penn’s Landing in the City of Brotherly Love. Bonacorso recently acquired Hayzlett and Associates from founder Jeff Hayzlett, who is now heading up the marketing efforts for Kodak’s Graphic Communications Group.

Can you believe that, amid the posh spread that included dishes like pan seared duck breast with hazelnut rhubarb sauce (correctly recommended by Bonacorso, a former chef) and halibut en papillote with lemon caper butter, the conversation turned to the allure of White Castle burgers and Skyline Chili?

One guest recalled taking a gross of White Castles (yep, 144) onto a Delta Airlines flight. Seated in the First Class section, our protagonist developed a hankering for a few midway through the flight. Cracking open the overhead bin, the compartment soon flooded with the aroma of those little devils. The man seated next to him gladly accepted a couple of burgers. Before long, more than a few dewy eyes were gazing longingly at the White Castle cache.



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