Sold-Out Connect Conference for EFI Users Set to Begin April 26

FOSTER CITY, CA—April 20, 2011—EFI, a world leader in customer-focused digital printing innovation, is completing final preparations for its now sold out Connect users’ conference, taking place April 26-29 at the Wynn Las Vegas. With record-setting customer attendance, Connect will once again enable print industry leaders from around the world to attend educational sessions, test drive the latest EFI products, voice their opinions at user group meetings, discuss industry trends, and network with peers.

For the first time at Connect, EFI is hosting a special three-day Fiery digital print service and solutions track. The Fiery Tech @ Connect conference is an advanced training forum for reseller sales analysts and specialists. The interactive sessions will help attendees discover how to uncover new business opportunities, offer the right solutions based on correctly assessing customer needs, and successfully close competitive deals.Topics include advanced color management, JDF integration, variable data printing, workflow efficiency improvements, new Fiery features, and more, and include extensive hands-on exercises.

Also a first at Connect, EFI will hold Radius break-out sessions and hands-on PrintStream training sessions. The PrintStream track includes an in-depth look at the product roadmap for this newly acquired offering, which includes integration of fulfillment capabilities into Monarch and Pace.

“We’re excited to welcome the largest group of customers ever to our annual user education and networking event, complemented by a stellar line-up of industry sponsors,” said Frank Mallozzi, senior vice president of worldwide sales and marketing, EFI. “In our twelfth installment of Connect, we’re set to host the most robust selection of classes, user group meetings, and product demos to date, all aimed at making our customers more successful in 2011 and beyond.”

The conference will kick off with a lively “fireside chat” between Adobe President and CEO Shantanu Narayen and EFI CEO Guy Gecht on Tuesday evening, April 26. The two will discuss a variety of topics, including the future of printing and Adobe’s strategy moving forward. Other speakers during the week include EFI executives and a panel of print customers.

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