Smart Broadside Self-Mailer Idea - 60-Second Fold of the Week
How about a simple breath of fresh air this week? We think you'll love this little tweak to a classic eight-page broadside format. Designed and produced by Suttle-Straus of Waunakee, Wis., this self-mailing promotional piece takes on a classic "quarter fold" eight-page format — but there's a twist on the inside.
A slim, inverted short fold was designed to create a focal point that adds lots of visual impact, while not impacting the budget or production at all. We hope you like this week's budget-friendly folded solution as much as we do!
Trish Witkowski shares her super-cool folding samples and helpful production tips. View the “60-second Super-cool Fold of the Week” archive at www.foldfactory.com.
Trish Witkowski is Chief Folding Fanatic at the online community foldfactory.com. She holds a bachelor of fine arts degree in graphic design and a master of science degree in Graphic Arts Publishing from Rochester Institute of Technology's School of Printing Management and Sciences (now the School of Print Media).
An award-winning designer, Trish held the position of creative director for a Baltimore-based agency for six years, and has taught design and desktop publishing at the college level. She has a specialized expertise in the area of folding and is the creator of the FOLDRite™ system, a 2004 GATF InterTech™ Technology Award winner.
Trish frequently publishes articles for graphic arts industry publications, and has written three books on the topic of folding: A Field Guide to Folding, Folding for the Graphic Arts: A Teacher's Handbook, and FOLD: The Professional's Guide to Folding.
