Small Printer Thinks BigNovember 2003
Mays and Burke are also good at keeping their clients happy.
"Much of our business comes from referrals," notes Mays. "Those referrals come from doing little things that improve a relationship with a client. If a client's logo needs updated, we'll go in and make little adjustments, and they've always been happy with that. Or, if a client needs a disk logo then we'll do that for them free of charge and hand deliver it," states Mays.
Mays and Burke also try to offer their clients a one-stop approach to their print and promotional marketing needs. And, despite the company's growth, Mays and Burke still hand deliver all of their jobs.
"It's that personal touch. We generally drop off a job, and we generally leave with a new job," reports Mays. "We also stand behind our work even if it is a mistake on the customer's part. It's all of these things that keep customers loyal to us," claims Mays. "In addition we do quality work at a fair price," he adds.
The company also gets involved in its clients' causes. Global Printing's niche market is political printing, as well as non-profit work."We donate as much printing as we can. But, we are also there answering the phones for telethons and doing what we can for them on a personal level," says Burke.
While Burke and Mays have used innovative approaches with their clients and employees, they take a stern back-to-basics business approach. Over the years, the pair have continued to reinvest in the company.
"We are wall-to-wall machinery," says Burke. The four-color sheetfed printer currently runs Ryobi and an Omni Adast presses.
"We are located right next to the railroad tracks, so we've been able to keep our overhead costs low," states Burke.
"We've also done a lot of investment in new technology over the years. It may not be the newest technology, but it is much more efficient," says Mays.
In fact, when the men bought the company three years ago, the company was still using a typewriter to process its invoices, Mays and Burke have since replaced almost every piece of equipment in the shop in order to increase their capabilities with minimal capital investment.
In the future, the company plans to expand. "Right now, we are right on the edge. We just don't want to expand too quickly."