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USPS Unveils 2013 Promotions Calendar

October 26, 2012

• Picture Permit—The Picture Permit promotion is designed to promote the use of picture permit imprint indicia, which can improve a mailpiece’s visibility and impact as a marketing tool. During this promotion, it is proposed that the Picture Permit fee be waived for eligible customers mailing First-Class Mail letters and cards and Standard Mail letters and cards. Customer registration begins June 15, 2013.

• Product Samples—Designed to re-invigorate product sampling via the mail, the product samples promotion will provide mailers with an upfront postage discount on qualifying mail that contains product samples. The promotion will raise awareness of the effectiveness and value of having samples delivered to the home and highlight the new proposed “Simple Samples” pricing in Standard Mail, effective Jan. 27, 2013. Customer registration begins May 1, 2013.

Nov. 1–Dec. 31, 2013:
• Mobile Buy-it-Now—This promotion provides mailers with an upfront postage discount to encourage them to adopt and invest in technologies that enhance how consumers interact and engage with mail and demonstrate how direct mail combined with mobile technology can be a convenient method for consumers to do their holiday shopping. Customer registration begins Sept. 15, 2013.



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