Simon Printing Is True CallingOctober 2002
His father made a crucial decision for Publishers Press in the 1950s when he changed his company's focus to publication printing. Commercial jobs had been erratic and difficult to schedule, but magazines were as dependable as clocks, and they represented repeat business. Business picked up considerably for the printer in the 1970s, when the elder Simon made the transition of turning Publishers Press from a sheetfed to a web offset operation.
In a photo from 1989, pictured from the left are: Nick Simon, Michael's brother; Frank Simon, Michael and Nick's late father; and Michael Simon.
Publishers Press turned the technological corner in 1993 when it became the first publication printer to embark on computer-to-plate technology. Installation of the capability began in the summer of 1993 and came online in the following spring, as the May 1994 issue of Sports Car International marked the first filmless, full-color magazine.
"We actually originated computer-to-plate. We were the first company to print a four-color publication by computer-to-plate in the lithographic market," he adds. "We've been digitally adept and maintained an aggressive posture in educating our staff on digital workflows."
According to Simon, Publishers Press was at the head of the class in that regard, and it helped segue the company into a different sales approach. "It's been a natural progression of keeping up with technology. When I first got here, we were utilizing step-and-repeat machines for making printing plates. I transferred those efforts into Opti-copy systems, step-and-repeat on film.
"We dramatically altered our sales and service staffs, going from individual customer service representatives to a team concept," he adds. "We also added an additional level of service, which we call a technical representative. It allows our salespeople to sell, and it frees them of the duty of servicing. It's worked very well for us. Service is what definitely separates us from our competition in our customers' minds. We believe in going the extra mile for clients and providing them with superior service. That added level of service, the technical rep, is really the eyes and the ears of the customer."
That customer service approach has buoyed the growth of Publishers Press. Simon places great emphasis on customer retention: existing accounts represent half of the printer's annual growth. Another variable in its success is the status of being family owned and operated. Without shareholders making demands for instant gratification, Publishers Press can make decisions that speak to its long-term outlook.
It is an ongoing process. One of the toughest decisions Publishers Press needed to make was in response to a recent drop in revenues. Clients lost advertising pages—quite common within the magazine publishing community the past two years—and, coupled with computer-to-plate and the digital environment allowing clients to do work in-house, Publishers Press found justifying its staffing levels difficult. The company instituted voluntary layoffs, extending "very gracious" severance packages to those who chose to leave.
It was the toughest call Simon has needed to make, but it was done with an eye on the overall, and future, health of the company. It is a part of how Simon feels that his employees view him.
"I think they would say I'm driven. Forward thinking. Visionary," he says. "Someone who is always looking down the road, seeing how things might be done better. . . a person with an eye on today and on tomorrow."
Simon's intensity and desire to be on the leading edge of technology have garnered much attention.
"I don't know if I've ever met someone as intense and focused on the job as Michael is," states Ty Bobit, president/CEO of Bobit Publishing and a customer for more than 15 years. "He's always thinking about new ways to solve problems, new opportunities, ways to help his customers."
Bobit once split his printing between Publishers Press and another firm. But when Simon told him what direction he wanted to take technology-wise, Bobit took all of his work and gave it to Simon.
"Michael's impressed me with his foresight," he adds. "He really sees the future of his industry."
"Innovative, technical minded and customer-oriented," is how Tom Martin, vice president of manufacturing for Cygnus Business Media, describes Simon. Riding the CTP wave with Publishers Press, Cygnus went from having six publications printed there to more than 50 now.
Through it all, the proud lineage of Publishers Press is a stewardship he takes seriously, along with the obligation to build upon the tradition his elders have established. Simon left another footprint on the company's equipment dossier with the acquisition of two MAN Roland web presses he first saw during DRUPA 2000.
"Maintaining family ownership is paramount to all of it," Simon remarks. "In a business environment, when the company is five generations old, there's a great source of pride in the accomplishments of my forefathers and a great deal of responsibility to carry that forward."
To that end, Simon has used the principles passed down from his father. "It's not any one thing, but the 10,000 little things that make a difference," he says. "Things like acknowledging employees in the hallways, being genuinely concerned about customer problems and keeping up to date on technology. You try to do each of those right, and do them with honesty and integrity. In doing that you're not guaranteed of anything, but you greatly increase your odds of being successful."
Michael and wife Debbie pose with their children, from the left, Jackson, Michael and Carolyn.
Michael Simon and his wife, Debbie, are the parents of three children: Michael Jr., 11; Jackson, 9; and Carolyn, 6. While he enjoys golf and fly fishing, his primary choice of leisure time is spent with his children. "I try to spend as much time as I can with my family," Simon adds. "My kids are my greatest source of pride and accomplishment, and I realize the importance of instilling the principles in them that I learned from my father."